New-Look Website Drives Direct Bookings At The Click Of A Mouse

21/11/18

To encourage direct bookings, Heritage Hotels is delighted to launch its new website that includes an improved guest journey while providing a leading-edge technology platform for Heritage properties and franchises.

As part of the website refurbishment there is improved hotel room and conference venue showcases allowing guests to gain more insight into the room they are booking, an increase in destination content including points of interest maps which highlight local attractions and sights and an improved user journey for guests to access each of the properties through our destination maps and intuitive navigation. The site is geared to driving direct bookings with strong calls to action and an ever present booking widget.

The website is a collaboration between Heritage Hotel Management, HEBS Digital (an award winning global hotel digital marketing and technology agency which focuses on assisting hoteliers dramatically increase direct bookings through specialised marketing solutions) and Central Station (an Auckland-based creative communications agency offering digital and design, with clients in the hospitality and tourism sectors).

“We’re delighted to launch our new website after such a successful collaboration,” says Graham Yan, Chief Executive of Heritage & CityLife Hotels and Heritage Collection Group. “The HEBS Digital’s content management system is user-friendly for our marketing team, and the team were very efficient in creating the new website, which encompasses our 18 properties and the overarching Group brand.”

“Innovative functionality in the HEBS’s solution allows reservation recovery, where a booking may not have occurred. The “abandonment application” solution and Heritage’s marketing programme are 100% focused on delivering strong growth in direct bookings for Heritage’s properties,” adds Mr Yan.

“Having the opportunity to launch a website of this scale in New Zealand is exciting,” said HEBS Digital’s Michael Bongiovanni, general manager, Asia Pacific. “The collaboration between Heritage, Central Station and HEBS Digital to deliver an 18-property website in less than six months is nothing short of astounding. A lot of credit goes to all three parties for keeping the business objective top of mind and collectively working towards the common goal of creating a beautifully designed and revenue generating website.”

Over the next few months, Heritage Hotels will be rolling out its new rewards programme and on-property guest portals, as part of its focus on T.H.E Guest Experience, ensuring guests are recognised, as well as experiencing user-friendly engagement when staying with Heritage Hotels.